What to Bring
Smartphone: Tech gadgets are a requisite for SXSW attendees, not just interactive nerds and start up bros. Utilize as many of the offline capabilities as possible- take screenshots of maps, paste everything into a note, take pictures of things you need to remember, etc. Don't rely on your data connection, because chances are everyone else will be too. If you're waiting to download a QR code to confirm your RSVP to the most exclusive unofficial showcase of the week, chances are you're going to be the only one missing that hyped up buzz band, sure to be featured in the next big pseudo-independent film production.
Sunglasses: The single most important accessory for life in sunny central Texas and an absolute necessity for music festival attendance. Your best chance to be be mistaken for a #relevant social media personality, elite fashion blogger, or B-List celebrity relies on wearing dark sunglasses and appearing disinterested at all times. After all, if you're not trying to trick people into thinking you're cooler than you actually are, what are you doing at SXSW?
Tote bag: Transportation during SXSW is at best stressful and unreliable. At worst, it's the 9th circle of hell and eternal damnation. It's easier to find a liver transplant donor than it is to find a parking spot downtown during the festival There's nothing worse than arriving to your destination realizing you forgot something essential, because going back for it will most certainly throw off the delicate balance of your schedule. Free tote bags are a dime a dozen during the festival. Set yourself apart with a stylish and functional bag, like a Limbo exclusive Nokeo Collection leather tote.
Water bottle: SXSW is a sweaty endeavor and hydration is very important lest you want to be that embarrassing person fainting in the back of a pedicab on E. 6th. Plus, a water bottle doubles as a flask in emergency situations. Forgo a large, heavy water bottle for a sleek, modern Vapur Anti-Bottle.
Nokeo Cass Tote in Cognac ($310)- Limbo Exclusive
Pinch Provisions Minimergency Kit ($17)
Stuff to Throw in your Tote
Minimergency Kit: A tiny pouch with 17 beauty, personal care, and style essentials to mitigate any mishap. Studies show being the person who miraculously has a band aid or ibuprofen on hand is universally the most appreciated friend.
Carry On Cocktail Kit: Everything you need to make two Old Fashioned cocktails (minus the bourbon) in a pocket-sized tin. Originally intended for use on a plane, the kit is perfect for open bars without classy mixer options. Protip: Pop a few mini bottles of liquor in your tote for further emergency preparedness.
Triple Z Threadz Shirt: Go easy on the western wear if you want to fit in with the locals. Skip the cowboy boots and ten gallon hat unless you're going to a ranch in Blanco, a cheeky embroidered pearl snap shirt is far more appropriate for Ranch 616. "Is that Sasquatch on your shirt?" is certain to be a winning conversation starter for every occasion. Plus Quentin Tarantino, Ben Harper, Michael Madsen, and Patton Oswald can't all be wrong. (#ShamlessNameDropping)
Inkkas shoes: Two words- practical footwear. Get a pair of Inkkas sneakers and your feet will stay happy, even if the rest of you is miserable from waiting in the Fader Fort line for hours.